Analytic research is a detailed research that contains critical thinking skills and the evaluation of facts and information relative to the research being led. Moreover a lot of people use analytic research for example students, doctors and psychologists they mostly use it during studies and the most relevant.
Descriptive researchDescriptive research is a research designed to show the members in an accurate way. Also descriptive research is all about describing people who take part in the study.
tracking research
A
tracking research monitors what a brand
does including advertising awareness, product trial and the attitude when
brands being in competition.
Primary Research
Primary research is an original research method used to research information for a specific purpose in order to obtain knowledge on a subject. Its information that you both already knew about and can put into your own words. Moreover the advantage of using a primary research is that an interview can be created as well as surveys and questioners and you can ask quantitative and qualitative questions.
Secondary Research
Secondary research is when you search and find, books, websites, newspapers and radio stations. For secondary research the necessary data is available, these data’s are available through other publications or reports like newspaper or annual reports of companies. When doing a secondary research there is no need to start from scratch all that has to be done is the use of data or information done by other organisations or publications.
Quantitative Research
Quantitative Research is research that is collected and data that is absolute like numerical data and it is usually displayed in graphs and tallies so that it can be compared u as unbiased and quick way. Advantages of quantitative research is that the results are easily analysed and easy to compare against other data, this comes useful when magazine company wants to know how much more popular or unpopular a competing magazine is, because the research is statistically reliable it gives the company a good indication of whose selling the most issue.
Qualitative research
Qualitative research is research that requires a more in dept response, it allows you to ask personal question and collect more data on people, and this is best used in T.V shows when they get the personal response from viewers. It allows them to find out about the amount of ratings they have and compare them to previous data’s. An example of a qualitative research is that it is easily accessible, this is useful for companies who need to access the information easily and quickly this works out well for the film industries.
You must include Audience, Market and Production research.
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