Task four- regulations

Advertising Standards Authority (ASA)

The ASA is an UK self-governing controller of advertising throughout all media in the UK. They are the ones to set out the advertising codes, which are written but the Committees of Advertising Practice it. Their job is basically very important because they have to act up on complaints and proactively check on media which they have to take action against. The main things they look out for from advertisements are things that are misleading, harmful or offensive to the viewers. ASA does have to stay up on things and maintain the high standards they have. In 2013 the ASA dealt with over 30,000 complaints about the more than 20,000 advertisements. So in order for them to stay on top of things then they review the advert in order to keep the audience happy. Their work replaced over 4,000 adverts in order to maintain their high standard. The company aim to achieve by making a success to regulating online adverts. Moreover they have to show their effective side as part of the response to social issues shown to be affected by the advertising


Ofcom-

Ofcom is the communications regulator, they regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, and they also regulate the airwaves from wireless devices. Ofcom’s main job is to make sure that the people in the UK to get the best communication services and are very well protected from scams and viruses. But they still making sure that competition can flourish. Ofcom operate under the Communications Act 2003, which is a detailed Act of Parliament which spells out exactly what Ofcom should do. Ofcom gets permissions from the government in order for them to be successful and carry on running.