Audience Profiling
Audience Profiling is very important as it allows the research to find out the profile of the audience before anything so that you can then put across message to the right people in ways it can affect them. This means that people will be allowed to gain the greatest result and get the most out of audience profiling. The things that might be included will probably be details like age, sex, educational qualification, work experience, financial background, interests, religious background, physique, and health condition. Audience profiling go into a lot of detail so they know what their dealing with and know more about the person.
Audience profiling is a duty that all TV advert makers need in order to do well when creating a new product to be promoted onto the market. When defining an audience the facts that need to be covered are the age, gender, race sexuality education, occupation annual income disposable income , current lifestyle/ aspirational or what they want in the future.
Audience Profiling is very important as it allows the research to find out the profile of the audience before anything so that you can then put across message to the right people in ways it can affect them. This means that people will be allowed to gain the greatest result and get the most out of audience profiling. The things that might be included will probably be details like age, sex, educational qualification, work experience, financial background, interests, religious background, physique, and health condition. Audience profiling go into a lot of detail so they know what their dealing with and know more about the person.
Audience profiling is a duty that all TV advert makers need in order to do well when creating a new product to be promoted onto the market. When defining an audience the facts that need to be covered are the age, gender, race sexuality education, occupation annual income disposable income , current lifestyle/ aspirational or what they want in the future.
Demographics
A common method of audience profiling is known as demographics which defines the mature adults populations generally by the kind of jobs they do. It breaks down the population into six groups and labels them by using a letter code to describe the income and status of the members of each group. Demographics is used to relate this information to a particular area
Audience Profiling- Psychographics
. Psychographics highlights a particular type of person and makes an assessment about their viewing and spending habits and what they are portrait as. The advertising agency Young and Rubicon made/invented a successful psychographic profile known as their 4C'S Marketing Model stand Cross Cultural Consumer Characterisation. They then put the audience into groups with labels that suggest their position in society.
. Psychographics highlights a particular type of person and makes an assessment about their viewing and spending habits and what they are portrait as. The advertising agency Young and Rubicon made/invented a successful psychographic profile known as their 4C'S Marketing Model stand Cross Cultural Consumer Characterisation. They then put the audience into groups with labels that suggest their position in society.
You must revisit the assignment and make sure you have covered each of the key sections.
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